After examining the source’s identity, the next step is to look at the content they provide. Look closely to what the source is posting on Facebook, tweeting or writing on a blog. This information can give you a better sense of what their opinions are on certain issues.
First, outline their social media footprint.
Make a list of all of the source’s social media accounts (Twitter, Facebook, YouTube, Flickr, LinkedIn, blog)
Second, closely examine the content posted.
Look at all the possible types of content posted on social media: videos, photos, comments to other posts, article, retweets and forums. Most people have themes running through their interests, but a history consumed with one or two issues with no personal reference is suspect. It is important to remember that behind ever social medial account there should be a personality.
When looking through the source’s online content, ask yourself: Does this person seem to be committed to a certain cause or particularly interested in a certain topic? What other topics are they posting about? Does this content seem reliable? Do they have strong opinions related to certain topics?
This process is done to add more information to the bio of the source and to get a broader picture of who this person is.