Planning for an Advocacy Campaign


An advocacy campaign consists of a set of short-term activities with a long-term vision, aimed at persuading or influencing decision makers on issues that impact the public. A good plan will help you to stay focused and to strategically allocate your efforts towards the best results throughout your campaign. Planning for an Advocacy Campaign outlines the critical steps to consider when planning for an advocacy campaign.

Step 1: Establish the issue and research the problem

Step 2: Set your campaign goals

Step 3: Identify your targets

Step 4: Build a coalition of allies

Step 5: Develop the message

Step 6: Choose your strategies and tactics

Step 7: Map your resources

Step 8: Determine a timeline and budget plan

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