Creating Persuasive and Powerful Messages
Any type of meaningful political or policy reform requires convincing a majority of people that change is good and desirable. Communicating persuasive arguments is one of the most important things you’ll do to convince others that change is right for them individually and for society as a whole. Actively identifying and communicating to your audience about your ideas for change is what we call messaging. The message itself is the actual content, or ideas, you wish to communicate.
- What is a message?
- Attributes of a good message
- Knowing your audience
- Advocacy in a repressive environment
- Putting together a messaging plan
- Applying your message
Messaging is an art, not a science. There is no one correct method to communicate which is applicable to every situation. You’ll learn basic principles which are generally effective when messaging, but success or failure depends on how you apply these principles to your own situation. No strategy should be set in stone. The art of effectively communicating a message requires judgment and wisdom. This is acquired through practice and understanding your target audience, their interests and experiences. This course will help you learn how to develop, adapt and target your messages.